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Head of Marketing and Communication


Our client, land developers are seeking to recruit a Head of Marketing and Communication who will lead and manager all marketing and communications. The successful candidate Must have experience marketing Real Estate projects.

Key Responsibilities:

  • Build awareness through thought-out, staged communications and a deliver an annual marketing plan in conjunction with all relevant departments.
  • Identify groups of stakeholders and engage team members and agencies in Kenya to build awareness of, and trust and loyalty to, the brand. Manage the agencies accordingly.
  • Analyze existing PR environment and brand perception with target audiences, identify key risks to the brand from the PR & marketing perspective.
  • Coordinate all work and strategies with Heads of Sales to ensure clear targets for lead generation are upheld and the tracking of leads is maintained via the CRM system.
  • Manage owned digital platforms – generating relevant content and update as required.
  • Oversee advertising in all relevant channels and the creation of marketing materials. Supervise and guide appointed vendors on the brand vision and graphic design.
  • Manage, generate and deliver all content in a professional and concise manner aligned with the house style of the company.
  • Create regular direct marketing communication with relevant internal/external stakeholders including newsletters, press releases and opinion pieces.
  • Create awareness of the business through thought leadership programs, placement of opinion pieces, etc.
  • Ensure the company utilises available speaking opportunities within high-level third-party events.
  • Deliver consistent reporting on all marketing communication activity and monitor and adjust marketing plans on a monthly, quarterly and annual basis.
  • Develop and deliver a multi-product marketing budget to time and under budget.
  • Manage crises issues that may arise.

Qualifications:

  •  Must have a relevant Bachelor Degree.
  • Master Degree would be an added advantage.
  • Must have 10 years’ experience in a senior marketing and communications role.
  • Must have experience marketing Real Estate projects
  • Must have demonstrable knowledge of Sales & Marketing content, collateral and programs designed to build targeted leads.
  • Demonstrable writing, design and team/agency management skills
  • Mature, pragmatic and flexible approach, strong commercial judgment.
  • Team builder and team player but comfortable working autonomously.
  • Exceptional written and verbal communication skills.

Applications:

Please click on the tab below to apply;

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